Marketing metrics - measure what really matters: Just what impact does your marketing actually have?

Speaker:	Various
Date:	21/05/2009
Time:	18:00
CPD Hours:	2.5
Venue:	Jurys Inn Brighton 101 Stroudley Road Brighton BN1 4DJ United Kingdom
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Host:	Sussex
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Prices from £15.00 * details

 

 

Description

How do you know whether all your marketing effort is having any impact? Are you confident that your marketing spend is yielding the best results?

If you've inherited KPIs (Key Performance Indicators) or Performance Targets - do you really know whether these are relevant?

Perhaps your media mix is changing and you need to think about new online metrics and what drives your business performance?

How's your reputation doing? Room for improvement, or just don't know?

And perhaps most importantly are you measuring what really matters to your customers? They'll probably not tell you if they are unhappy - they'll just leave.

So if you are running your business on guesswork and just guessing what your customers think, or planning your strategy on the basis of hear-say and anecdote - you'll need to understand how to measure what really matters. You must find out what your customers are thinking before it's too late, and you need to ask them the right questions:

* How loyal they are?

* How they choose between you and your competitors?

* Whether you should be dropping (or raising) your prices?

* Whether they'll come back, or recommend you to others?

If you don't ask them, they won't tell you, so you need to know how to find this out quickly and affordably.

These are the many questions we aim to provide the answer to at our upcoming Sussex branch event.

Speakers:

Brian Clifton, CEO and Senior Strategist, Omega Digital Media. Brian (PhD), is an international search marketing and web analytics expert, previously Head of Google Analytics (Europe).

Giles Palmer, Founder, Brandwatch. Giles has built a company specialising in web information - online reputation management and social media.

Peter Martin, Founder and MD, Shape-the-Future. Peter is a marketing strategist and expert in customer insight.

Registration is from 18:00, with the event starting at 18:45 and finishing at 21:15.

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