Factfiles

This area of the Knowledge Hub contains quick reference, downloadable factfiles.

To get started, select your topic and specific area of interest from the dropdowns above. Alternatively, click on the relevant topic below:

Briefing Creatives
 The Creative Brief

Business Information
 Supply Management
 Company Information

Communications
 Public Relations

Finding Agencies
 Finding an agency

Legal Factfiles
 Free Legal Advice

 Unfair Commercial Practices Directive
 Data Protection
 International Financial Reporting Standards
 Marketing Law
 Privacy and Electronic Communications Regulations
 Telephone Preference Service

Marketing - the basics
 7Ps

Miscellaneous
 Glossaries

Statistics
 Population Statistics

10 Minute guides
  Competitors
 Customer Service
 Marketing Communications
 Marketing Mix
 Mission Statements
 Promotional Mix
 Targeting Customers
 The 80/20 technique
 Unique Selling Proposition

The Institute also offers a range of training courses on marketing, business and legal topics.